I had a horrible realisation the other day. I realised that my author platform was malfunctioning.
I had tried to keep things simple. A landing page with a free novella for anyone signing up. A short sequence of welcome emails. And the occasional newsletter. That’s it.
Like most writers, I’m more interested in writing fiction than automated emails. And I’m also not great with computers. But I know the importance of a good email newsletter. So after a lot of mucking around and confusion, I got it all set up. I thought I had everything I needed. A web presence that gave out my novella and got people interested in my writing. Set and forget.
So I forgot for a little while, and focused on writing Book Two. Occasionally I checked my subscriber stats and was pleased to see a steady trickle of new sign-ups. Great, I thought. The system works.
Only, as it turns out, no it doesn’t. For some reason too technical for me to understand, my delicate author platform had collapsed somewhere. My new subscribers weren’t receiving the novella they’d signed up for, let alone moving on from that to buy Book One.
Which platform was I using? Honestly, it doesn’t matter. I’m over trying to get this stuff to work.
Honestly, I just want to write. All of this author platform stuff is a headache. So rather than waste any more time trying to solve it all, I’ve pulled the plug on my existing setup. And I’m moving here, to Substack.
I’m not looking to monetise my newsletter. I just want to have a place on the internet where readers can grab my novella if they would like it, and can receive the occasional update on my writing. Book Two is coming out this year, and I want to be able to let my email list know about it.
Simple. And hopefully Substack will be simple too.